Privacy policy (GDPR)

Who we are

This Privacy Policy has been written by GoLocalWithUs, Company no. CVR 37565997 and is applicable to all our customers, business partners and suppliers. Our website address is: https://www.golocalwithus.com.

GoLocalWithUs is located in Copenhagen (Hvidovre), Denmark, and sells guided tours to customers from all over the world.

1. What type of data do we collect?

We collect and use the data, which is given us for the purpose of providing the service requested by our customers and agreed with our business partners.

As part of our business, we collect and process personal information for the purposes described in this Privacy Policy. GoLocalWithUs is data controller in regard to the processing of personal information for these purposes.

We pass on personal information to our business partners when it is necessary in order to fulfill agreements, which we have entered.

The information collected may vary depending on whether you are a customer, supplier or business partner, but generally the information will relate to customer administration and supply management.

2. Data security is important to us

For us, responsible handling of the personal information we’ve collected as part of our business operations is crucial to our goals and reputation as a business. This Privacy Policy explains the types of information we collect, how your personal information is collected and used when you are a customer, business partner or supplier, and how you can get insight into your personal information.

3. What is personal information?

Personal information is any information about an identified or identifiable natural person. An identifiable natural person is a person who can be directly or indirectly identified, e.g. by an identification number or one or more elements specific to a given person’s identity.

4. What kind of personal information do we process about you and why?

The information we collect about you will be used for various purposes in connection with your customer relationship and the operation of our business.

The information collected may vary depending on whether you are a customer, supplier or cooperation partner, but generally it will be information about customer administration, supplier management and information about GoLocalWithUs’ rights and obligations.

Failure to provide personal information on your part may result in GoLocalWithUs being unable to meet its obligations regarding your customer or supplier relationship.

As a rule, GoLocalWithUs collects and processes only general personal information. However, in some cases when booking a tour, it may be necessary for us, to a limited extent, to process sensitive personal information (e.g. information about special needs or assistance on your tour) in order to provide you with your desired tour.

The information we collect depends on how you interact with us. For example, when booking a tour with us, we are likely to ask for more information than if you’re only requesting further information relating to our tours, sending us a contact request or browsing our website.

We may collect, use, store and transfer different kinds of personal information about you, as summarized below.

4.1. Details about you:

Your first and last name, address, email address, phone number, hight and weight, or dietary requirements.

4.2. Payment details:

Details about payments to and from you and other details of products and services you have purchased from us.

4.3. Details about your booking with us:

Your booking information (including anyone else on the booking), any onward travel details if relevant, details of experiences booked through us, meal preferences or requirements, details of any special assistance required and any other relevant information so that we can provide you with the tour or other service you have booked through us.

4.4. Details from your interactions with us:

Information about interactions or conversations with us, including when you make enquiries, comments, complaints or submit feedback to us. This could also include your interests, marketing preferences and responses to surveys.

4.5. Your use of our systems and services:

This includes how you use our website and/or social media pages, IP addresses and information you may post on social media.

5. How do we collect your informaton?

Depending upon your interactions with us, we might collect information in the following ways:

5.1. Direct interactions:

You may give us information about your identity, contact and financial information by filling in forms on our website or by corresponding with us by email or phone.

This includes personal information you provide when you:

book or search for a guided tour or other service (such as bike and boat hiring ) via our website.
fill in part of the booking information on our website but do not complete the booking.
enter information into our online forms.
contact us via email or social media. Our interactions with you may be recorded and monitored for the purposes of improving customer service, quality assurance, security and general business purposes.

5.2. Automated technologies or interactions:

When you interact with our website, we may automatically collect technical information about your equipment, browsing actions and patterns. We collect this personal information by using server logs and other similar technologies.

6. What do we use your personal information for?

GoLocalWithUs processes your personal information in connection with the management of supplier and/or business relationships where you are the supplier or business partner, or the contact person at a supplier or business partner, with whom GoLocalWithUs works in the operation of our business, including maintaining our CRM registry with information about our contacts at our suppliers and business partners.

6.1. Customer management

GoLocalWithUs processes your personal information in connection with the establishment and ongoing administration of your customer relationship with GoLocalWithUs as part of the operation of our business, including booking of tours and delivery of our other services (such as bike hiring and booking guides), maintenance of our customer records, billing, debt collection, marketing, statistics, etc.

6.2 Administration of supplier and business relationships

6.3 Questionnaire and customer surveys

GoLocalWithUs processes and uses your personal information when fulfilling our contract with you or in our legitimate study of how customers use our services, to develop our products and services and to grow our business.

6.4 Marketing communications

GoLocalWithUs will use your personal information to contact you in order to keep you up to date with the latest news, offers, events, sales and that we consider may be of interest or relevance to you. We will usually only contact you when we have your consent to do so, or on the basis of our legitimate interest in providing you with customer service. Please see the section “Marketing” below for more information.

6.5 Personalisation of your customer experience and improvement of our service

GoLocalWithUs uses your personal information to provide you with a more personalised service. This might include personalising the communications we send to you based on your preferences, sending you only advertising that we think you might like and/or that will enhance your tour experience (on the basis of our legitimate interest in presenting you with the right and relevant products and services).

6.6 Optimising our websites

If you use our websites, we will use your personal information to ensure that the content from our websites is presented in an effective manner for you and your device, for the purpose of providing you with access to our websites in a manner that is effective, convenient and optimal, and to provide you with content that is relevant to you, using site analytics and research and in certain circumstances combining that with other information we know about you (on the basis of our legitimate interest in operating and presenting effective and convenient websites to our website users).

6.7 Data analytics with the purpose of improving our websites, products/services, marketing, customer relations and experiences.

The processing of your personal information is necessary for our legitimate interests (to define types of customers for our products and services, to keep our websites updated and relevant, to develop our business and to inform our marketing strategy).

6.8 Research

GoLocalWithUs uses your personal information to carry out aggregated and anonymised research about general engagement with our services and systems, or if you choose to participate in customer surveys and research (on the basis of our legitimate interest in improving our products, services and customer service).

6.9 Compliance with applicable laws and regulations

GoLocalWithUs processes your personal information in compliance with laws and regulations that GoLocalWithUs is subject to in connection with the operation of the company, or to fulfil various reporting or disclosure obligations in accordance with applicable laws and regulations.

GoLocalWithUs aims to ensure that all the personal information we process is accurate and up-to-date. We therefore ask you to always notify us of any changes in your personal circumstances (e.g. change of address) so that we can ensure that your personal information is always accurate and up-to-date.

7. Marketing

7.1. Third parties and marketing

We will not pass your information to other parties for marketing purposes unless you have agreed to us doing so. We will obtain your express opt-in consent before we share your personal information with any company for marketing purposes.

In the marketing material we send you, we may also occasionally include information about selected business partners who provide services closely related to our own product.

8. Legal basis for processing your personal information

As a rule, GoLocalWithUs processes your personal information based on one of the following:

(1) Your consent,

(2) the conclusion or fulfilment of your contract with GoLocalWithUs,

(3) the consideration of the legitimate interests of GoLocalWithUs, i.e. the purposes described above,

(4) fulfilment of any legal obligations imposed upon GoLocalWithUs,

(5) the protection of your or any other natural person’s vital interests;

(6) the processing is necessary in order for a legal claim to be established, exercised or defended, and

(7) the processing is required to comply GoLocalWithUs’s or your legal labour, health and social obligations in accordance with national or EU law.

In addition, there may be situations where we process your personal information in consideration of third parties’ legitimate interests with regard to the purposes described above, unless the consideration for your interests outweighs them.

9. Sharing of personal information

GoLocalWithUs only shares the information to the extent necessary for the operation of our business, including to be able to provide you your guided tour and any other products or services you have purchased from us in connection with it.

9.1 Other qualified guides

In cases where GoLocalWithUs books qualified guides to conduct a guided tour, personal information about you will be shared in order to carry out the guided tour. This information will included your first name, middle name(s), last name, address, date and time of tour, and special requests for your tour, if any.

9.2 Equipment rental companies

When booking your guided tour with us, you have the opportunity to rent equipment that you may need on your tour, e.g. bicycle equipment or the like. If you wish to rent such equipment, we will disclose the information to the company at your destination from whom you will be renting the equipment. In order to book your equipment rental, we typically have to provide the rental company with information about first name, middle name(s), last name, type of equipment, pick-up location, rental period and information about height and weight.

9.3 Particularities of qualified offers

When you choose GoLocalWithUs, you have the opportunity to get a qualified offer on a guided tour. A qualified offer is a form of offer, in which a preliminary booking of the desired guided tour is made for you at the time of making you the offer.

In order to make a qualified offer, we disclose the information about you and your desired reservation to our partner, if relevant.

When requesting the qualified offer, information about you is sent to several new independent data controllers (partners, qualified guides, etc.). As a result, your information may be stored by these recipients after the expiry of the offer – also in the event of the offer being cancelled.

GoLocalWithUs may disclose and/or transfer your personal information to other suppliers and/or service providers in connection with the general operation of our business, e.g. in connection with remote administration of our IT systems, analytical tasks, marketing tasks, debt collection, credit rating, auditing, legal assistance, etc.

For further information about our suppliers’ and business partners’ processing and protection of your personal information, please refer to their privacy policies and terms. Contact us if you would like this information.

GoLocalWithUs seeks to limit the disclosure of personal information in personally identifiable format to the extent possible, with the purpose of limiting the instances where the disclosed information can be attributed to you personally.

GoLocalWithUs does not share your personal information unless this is required in order to conduct our business or meet your need

10. Data integrity and security

Personal information is not stored any longer than is necessary for the purposes for which is was collected, provided we are not required to store the information in order to comply with national law, including statutory storage periods in connection with accounting, etc.

It is BikingPeople’s policy to protect personal information by taking the appropriate technical measures. When your personal information is no longer needed, we will ensure that it is deleted in a secure manner.

11. Your rights

At any time, you have the right to exercise your rights under the data protection legislation applicable at any given moment. You may, for example, request insight into the personal information that GoLocalWithUs has stored about you, or object to the processing of the information, including objecting to automated technologies or interactions (cf. sections 5 and 6) or to the use of your personal information for direct marketing. Additionally, you may request correction or deletion of any incorrect information about you, withdraw your consent to the processing of your personal information, and exercise your right to data portability.

If you wish to exercise one or more of your rights, please contact us by email at info@bikingpeople.com. Your request will be processed in accordance with the, at any given moment, applicable data protection legislation.

Complaints about BikingPeople’s processing of your personal information can be made at:

Datatilsynet

Borgergade 28, 5.

1300 Copenhagen K

Email: dt@datatilsynet.dk

12. Updates

GoLocalWithUs regularly evaluates and updates this Privacy Policy.

This Privacy Policy was last updated 24 February 2025.

Cookies

If your leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.

Embedded content from other websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

How long we retain your data

If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.

For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.

What rights you have over your data

If you have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.

Where your data is sent

Visitor comments may be checked through an automated spam detection service.